Search engine optimisation
Most frequently something is missed what one searches where it is not...
By application of conventional advertising forms like poster, TV, print, internet or radio advertising you appeal to your customers and target groups to create needs. On this occasion, the interest selects according to need, the success is depending on the distribution circle as well as the direct approach of your customer group (the „law of series“).
Search engine optimisation is different, as in this case your customers' need is already given and is searched by the direct inquiry in search engines for a relevant result on the respective needs. When the search results of the respective search inquiry (need) correspond and the needed information is delivered, a deal or a contact is very likely.
Only if your web offers appear on the foremost positions of the search engines, you can generate proper traffic and appeal to an extensive target group. Search engine optimisation is an effective way in internet marketing. With clear cost models and extensive results we can effectively bring your products and services to market and approach your target groups directly.
Search engines act upon mathematical paradigms (algorithms) to compile information. We can do a lot to adjust your web offers to search engine algorithms by search engine optimisation. In doing so, we enable your customers who are searching your products and services a quick location of your web pages. By optimisation of your web pages including all positive possibilities (ranking factors) your homepage can reach a high ranking in huge search engines, too. It is important that the optimisation is totally aligned to your web pages' content and is fulfilled according to directives (Guidelines) of the search engines.
The following aspects will be considered in ranking your homepage:
Title: We use individual titles tailored to the respective document, taking into account the content of your website in order to clearly define the topic of your page for visitors and search engines.
Description: The meta tag "description" of a page serves to describe the page and is an essential part of the search results. Here we use descriptive and meaningful text structures to be considered in the mass of the results.
URL Structure: We use clearly defined file names and categories when creating web pages. The generated file names help your visitors and a crawler to assign the content better. Furthermore, talking URL´s can be communicated better than extremely long and meaningless paths.
HTML & XML Sitemap: The use of an HTML or, if necessary, an XML sitemap enables visitors and search engines to easily find content at any time.
Content structures: Already during the planning and creation of the sitemap we consider a well-structured directory structure. This makes it easier for visitors to find their way around the website and to select the desired content.
Internal link structures: Your content is linked internally to ensure keyword relevance and better indexing of your offers.
Alternative texts: We adapt graphics with alternative texts to be listed in the image search of the search services.
etc., etc.: This is only a small extract from our knowledge which we could acquire in the last 9 years under constant observation of the ranking factors and search engine algorithms.
Our motto is: To understand search engines and to work with them instead of undertaking attempts to avoid the requirements by Spam or other questionable methods. As in real life, honesty is the best policy and results, which have been acquired, are great fun because of consistency.
We assume that you have entered this website by a search inquiry on search engines, too. We hope that we could satisfy your search inquiry with relevant information and are looking forward to your contact.
We offer you already proved and successful entry-level solutions for search engine optimisation, adjusted to the respective guidelines of several search engines. For further information, please follow the following links for search engine optimisation.